“What exactly is a Bespoke Piano? And why does he keep using that term?” This response is quite common when seeing the phrase for the first time. British in origin, the adjective form of Bespoke simply means “made for a particular customer or user.” Therefore, a Bespoke Piano is one that has been made, or in our case, remade for a particular client.
Character
Every piano has a character. It takes the form of action sensitivity, tonal color, case quality and finish, and many other factors that seem to stamp a personality on a piano. I consider it imperative to search for just the right person to own and play a specific piano.
Words and Phrases
While researching words and phrases for use in the Campbell Piano Shop marketing plan, I could not find a word that incapsulated the process I follow when deciding which pianos to buy or sell. When I saw the phrase Bespoke Piano it seemed to describe what is involved in placing one of our instruments.
Referrals
Our business is based on referrals. It is the process by which we build our family and take care of each member. When a new client is referred to us, we know they arrive with similar interests as the rest of our family of clients.
Use the following form to specify a piano that needs a home and/or to refer a client. We will make your referral a part of our family.